How to diagnose quality related issues

SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” A simple seo rule – use …

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Latest developments in walled garden sites

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it …

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Define your goals with regards to landing pages

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. SEM and …

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The best advice I've listened to about site submissions

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use …

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Adopt a customer centric view of widgets

Google recommends this approach for making URLs more human friendly. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search …

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Reasons why you cannot learn offsite SEO well

If people like your content, Google automatically likes it. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Stop looking for quick wins …

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Use SSL Certificate To Boost Ranking

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Link …

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Dynamic and other SEO non-friendly URLs

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Even though it …

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Technical aspects of building links

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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The number of keyword phrases

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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The discovery shortcut: Learning from competitors

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Companies of …

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Using Web Analytics Data

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Validate your site’s HTML and CSS

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Google checks technical features of your site like site load …

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Come to the beginning of the search funnel

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Make sure you spend …

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What is your website content about?

Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your …

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Use unique testimonials from customers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which …

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Dominate your own little niche first

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. The number of external links you receive is important. Some …

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Use Videos, Charts, Infographics

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep …

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Automatic anchor text

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting …

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Write Intent-Driven Content

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Keywords in Special Places

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very …

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Check in on your competitor’s strategies

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

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