How do you feel about SEO now?

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. So, what it can do, how long it takes, how much it costs, the effort involved. Such content doesn’t go out of date. Canonicalizing URLs is …

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How To Check If A Site Is Worth Getting A Link From

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Ranking in Google is getting …

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Take care when dealing with link building

And so, it just takes experience. Avoid the use of symbols in URLs and prefer more human readable alternatives. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web …

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Consider offsite SEO at the inception

CSS files should be free from syntax errors. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. You can easily find …

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Why have site submissions been so popular?

Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. The prospect of Google penalties strikes fear into the hearts of most webmasters …

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Find out more about bread crumbs

Another key strategy is to supplement content with properly optimized HTML text. If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. You should see improvements in website …

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SEO techniques: What’s next?

Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Google is also now looking at things like bounce rates – how long someone spends on your website. And it …

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Understanding the rationale behind search marketing

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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It's ROI, Not Traffic that Matters Most

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. When building your content, it’s important to …

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Optimizing for Voice Search and Voice Assistants

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then …

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Make Use Of Local Citations

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to …

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Confusion is a common issue facing inbound marketers

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. When you start reading all about SEO, and all the different opinions out there about it, you might begin …

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Number of backlinks to the domain

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products …

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The key here is to make sure SEO is worthwhile

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Optimizing your content is truly what most of these other tips have …

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Google Algorithms Target Low-Quality Content

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

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Low-quality content just isn’t going to cut it

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Search is the #1 driver of traffic to content sites …

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Is Keyword Research Still Relevant?

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. One …

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The Broken Link-Building Method

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. The Google Webmaster Tool …

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Social Media Audience/Following

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Be personal in a way that big businesses can’t be

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a …

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Structuring the entire page

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Google provides refinement suggestions as the searcher is typing. Google does not always show the title tags as you intend it to to show. It might not take …

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What to do if Your Website is a Victim of Negative SEO

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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What should be your strategy for those long keywords?

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Create Silos For Your Website

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Think of outreach as a brand awareness campaign for …

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Try, test, repeat

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to …

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Canonical URLs for SEO

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. By performing Search Engine Optimization on a website, it is possible to make that website show up more …

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Do A Cross Browser Testing To Check Cross-Browser Compatibility

There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing …

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Self-publishing Parasite SEO

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. When it comes to search engine optimization, creating a mobile site should be at …

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