The hidden agenda behind googlebot crawlers

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase …

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Improve engagement by utilising SEO campaigns

Why would someone purchase this particular product? Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what …

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Entirely too genius SEO

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers There is no minimum amount of words or text to rank in Google. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and …

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Don't bury information in your page content

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and …

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Google’s algorithms react much faster to your changes today

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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How Does Social Media Play a Role in Search Engine Rankings?

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. I’d rather have a more relevant …

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Google is aware that paid linking goes on

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. In the same way that it takes time to improve your SEO rankings with improvements built up over time …

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Multiply your keyword ideas

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Every search engine has a program known as …

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A truly successful SEO headline is direct and to-the-point

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Think of SEO as one small part of a much more cohesive marketing strategy. Creating content that consistently …

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Is the content of each page relevant to that SEO term?

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. While most of the links to your site will be gained …

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Website optimization techniques

Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. Add internal …

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Proposition development

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now …

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Defining Your Site’s Audience

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Monitor Google My Business

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. If you are going to use freelancers, beware of duplicate content. Always …

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Links are forever

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but …

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SEO XML sitemap best practice

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Broken Internal and External Links

The source of a link matters a great deal to how much weight it carries in Google’s algorithm. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. A clear understanding of searcher’s intent will help the webmaster to …

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Contribute to the conversation

To a search engine, relevance means more than finding a page with the right words. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. We …

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Where are you seeing the fastest movement in the SERP’s?

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). The biggest difference between traditional market research and search-based market research …

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Overusing tags can actually be harmful

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to …

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Include internal and external links

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions …

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Direct the users to other interesting assets

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Optimizing for …

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