Make sure you know exactly what you're doing with analysis

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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Make ROI your centre of attention

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Your …

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The mysterious world of bounce rates

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Dig through your customer communications to …

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What everyone ought to know about link building

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s …

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Wait. Is LSI really that simple?

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In …

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Great ideas about javascript to share with your colleagues

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. An algorithm is a formula or calculation a search engine uses to decide who appears within the …

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Use Engaging Language for Effective SEO

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Google is looking to reward sites that offer …

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Search For Broken Link Building Opportunities On Quora

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Focus on performance, user experience, and content

How do you work out the price of SEO packages? There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Use internal links with clear and informative anchor text. One of …

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Add pagination to endless scrolling pages

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Every search engine gives different weights to these ranking …

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Remember - an image's alt text tells Google what an image is about

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Content curation is a common way to collect, restructure, and republish existing content. The collection …

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Use your location in metatags

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a …

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Place Copyright Notices and Watermarks

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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When to Consolidate Content for Maximum Impact

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. A page’s title tag is the clickable text that appears …

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SEO page duplicates best practice

Don’t forget that one source for information about keywords is your own web logs. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Google will penalize spammy sites, and unfortunately …

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SEO for Reputation Management

Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free. If you have a simple HTML-based site, moving hosting providers is …

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Spend your time actually optimizing for just one or two keywords

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. A Dofollow is any link that hasn …

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Use basic math to narrow down your search results

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. A sitemap gives the spider a rapid guide to the structure of your …

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Using Web Analytics Data

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more …

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Growing popularity & links

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. If the wrong people are hitting your website, it's all for nothing It is widely understood in …

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Submit your site to authority websites in your category

The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor …

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SEO is about marketing

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it …

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Develop searcher personas and search conversion workflows

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. There is no evidence that adding …

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Technical issues affecting SEO have always existed

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. During information retrieval, searchers often change focus to different aspects of their tasks. Inbound links that come to your site are the second most important SEO factor (right after content) that …

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Come up with more niche or specific headlines

For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands …

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Use Strong, Active Wording

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Google is making a real push to …

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