Easy internal linking

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to …

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Optimise your 404 error page

It’s necessary to understand what marketing activities relate to SEO. Failing that the data can do the talking. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who …

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Focus on topics instead of keywords

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. It’s great that people write about you and link back …

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Search engine health checks should look at forums

If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Does this really matter? I would say yes. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant …

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Reasons why marketers love CTR

Today’s content can’t afford to be boring, mundane and useless. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. We’ll be talking about this in great depth in the link acquisition section. Adjusting …

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Make it more likely that other websites will link to you

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. A well-thought-out keyword strategy is one of the …

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Organic SEO these days requires a multi-level strategy

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

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Geolocation

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. If you …

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Branded Search and the Importance of Title Tags

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and …

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Make sure your website is indexed in Baidu

Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. A picture can be worth a thousand words, they say. Well, when it comes …

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How do you make a Google friendly heading?

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This …

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Convert visitors of your website to customers

Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. It's not actually that difficult to get on page 1 of Google in a search (but that depends on …

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Get more targeted traffic by focusing on the right keywords

Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how …

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Search volume

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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One single domain is enough

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Because people …

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Only build citations for real physical locations

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Only links from quality and trusted websites that attract a high amount of …

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Quick Wins

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Your keyword list should be a living document that you …

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Why Is So Much Content Necessary For SEO?

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Content creation and distribution is essential for SEO. Content is about …

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