Understanding white hat SEO

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). When people search for things that match up with what your …

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Adjust your appearance in search by utilising web crawlers

With a global economy more businesses are going online now. Not convinced yet? It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be …

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Types of site changes brought on by widgets

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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The latest trends in domain authority

If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it with new, unique content that offers your own take on the product you’re selling. Advertisers will bid for ad placement, which …

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How to optimize your website for mobile?

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and …

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Check what’s happening in your streams

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Links back to your site from …

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A lot of websites have very serious on-page SEO issues

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. At a bare minimum, include social sharing buttons on your content …

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Bear in mind that you’re after quality when it comes to local links

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions …

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Promote for links, not penalties

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Search Engine Optimization (SEO …

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Is your industry in decline or a state of growth?

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Search engines do not look favorably upon websites …

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Double subscribing rate with targeted popups

Personalization is one of the most talked about frontiers in search. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as …

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Go only for Quality Distribution Channels

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms …

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Focus on user intent

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Remember, great quality and lengthy content will work best, both for users and search engines …

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Optimizing your website for both Google and web users

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the …

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Keywords in URLs and File Names

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

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Create local search accounts

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for …

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The first indication should be hosting location

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead …

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Does it change the way people will live their day?

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Writing a headline to reach out to multiple audiences may seem like …

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Don’t give up too soon

More and more, search engines have begun to incorporate social context into their search results. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Google wants to see that people are spending time on your website and …

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Optimizing your website for both Google and web users

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is …

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Create backlinks with your location as anchor text

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post …

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Determine which keywords people are using to find your site

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Search for your niche keywords on Yahoo

Now, this is an important issue to be addressed. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search …

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Competitor Link Analysis for SEO

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. There are as many ways to build links as there are types of website. Thanks …

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On-page factors

Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). A well-structured …

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Don't bury information in your article

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. The higher your site ranks in the search engines the more visitors you will get …

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How does your website look now on different devices?

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now …

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Google’s algorithms react much faster to your changes now

Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. When it comes to writing effective SEO content, you should always begin by thinking of the …

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