Clarification about conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher …

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Its all about SERPs

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Trustworthy sites tend to …

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You have an opportunity to write something and rank highly in the SERPS

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Web page optimization best practices

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Your job is to scope …

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Go ahead and call to action

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO …

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Investing in SEO: What, Where, Why and How?

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in …

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Who Do You Want To Attract?

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. Website search engine optimisation is a specialist's domain. In the …

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Too Many Outbound Links with Keywords

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Find words within a Web address

It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Local businesses can’t be fully evaluated on the basis of links. Getting your site to rank in Google can be …

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Localize your content for a better experience

Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Search engines decide rankings on what is called the results page. You will sometimes see me use …

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What are Long-tail Keywords – And How Can They Help Your Content Strategy?

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. It is advisable to check regularly on your …

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Talk to your customers

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are …

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What does a good Backlink Profile look like?

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense …

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Keyword Intent Is Keyword Optimization

Make sure that your website’s main menu only features the most important categories. Don't commit the cardinal sin of letting dots ruin your page descriptions When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its …

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Setting up an internal linking strategy

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in …

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Don’t Forget to Optimize Everything Else

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice …

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Keyphrase attractiveness

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. I spent years and years focusing on doing …

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Establishing links is hard work

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes …

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SEO stands for Search Engine Optimization

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing …

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