Can rankings really make a difference?

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and …

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My thoughts on search queries

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a …

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Reasons that marketers love web crawlers

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. If you’re new to the …

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My thoughts on metrics

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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The hardest part of SEO is waiting for links to rank

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

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In general, nofollow links do not stand on their own

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). My …

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Evaluate the credibility of a website using a hands on approach

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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Google prefers HTTPS sites - Are your site security settings correct?

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. The pages have …

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Maximize Organic CTR

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper …

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SEO for Raw Traffic

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Knowledge graphs, though complex, help to raise your content and website visibility. Community hijacking involves finding online communities that are made up of your target market, or people that …

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It’s sometimes hard to choose the right terms for Google

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign …

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Don;t leave shady backlinks in place

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. When a webpage links to any …

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Learn SEO the hard way

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. In the early days …

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Adapting for the long tail of search

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines …

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Keyword mapping

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place …

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Why Links Still Rule the Roost

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history …

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Build backlinks with patience

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because …

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Nobody likes ugly URLs

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Every search engine was built with a different system with unique preferences …

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It’s time to revolutionize our approach to backlinks

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because …

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Boost Site Speed

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Landing page and site user experience

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route …

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Not all internet searches lead to sales

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s …

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On page optimization techniques for better rankings

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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