Hidden facts about anchor text

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Planning for ROI outcomes

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed …

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How to focus on quality

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. You need to make sure that …

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The mysterious world of javascript

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. But that doesn’t make that kind of content evergreen, as it is not relevant all year round …

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Choose a fast host with modern servers and high-bandwidth connections

Link building is also spreading brand awareness and capturing referral traffic. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. There are a number of factors or signals of growth other than what you can see in search results. The Disavow tool is …

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You should ensure that you use your internal links correctly

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure …

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Understand how to classify the keywords you find

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Keyword research can prove to be one of the …

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Use social media channels to expand your reach

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens …

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All Attention is Good Attention

Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients …

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Preserve Your Valuable Links

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever …

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It’s time to revolutionize our approach to link building

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Add Content Expiry Headers

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Attention spans are short online

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” In order to get the most success with search engines, you need to speak their language. They don’t care how pretty …

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Go ahead and call to action

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots …

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What is the searcher workflow experience like?

SEO is technical, complicated, time-consuming and potentially dangerous. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely …

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Look for Broken Link Opportunities

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Create links on Q&A platforms. We …

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Keep your site updated and full of very useful content

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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Find the best way to use combine timing and context

Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded …

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Keyphrase attractiveness

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. When you link to reputable 3rd parties in your website, you are indirectly benefitting …

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SEO local search best practice

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Google constantly updates and reviews guidelines on link building. Some …

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Use Visual Storytelling for Effective SEO

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. SEO is alive and well, and its just as powerful as it ever was …

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