Fun with html for now

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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Reasons that people rely on plugins

Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. It’s important to keep in mind that if …

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Dynamic and other SEO non-friendly URLs

Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. This ensures that internal staff time …

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Create an Engaging Web Presence by the use of metrics

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Writing blog content is one of the best ways to generate traffic and inbound links …

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Create content about sitemaps

Cookieless domains are useful because a browser can connect to more than one at a time. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to …

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Taboos about html that you should know

It can be in the comments what is finally implicitly integrated well into the content also. The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Guest-blogging really works well if it is to generate …

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The benefits of mobile search to your search marketing strategy

Additionally, you can pay to have your website ranked above organic results in search result pages. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your …

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Don’t forget gateway sites

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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Quality over quantity when it comes to trust rank

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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The truth about keywords

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. Search-based competitive audits uncover the competitive landscape within the …

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Make metrics a priority

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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What does success look like?

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or …

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Better content title and descriptions

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title …

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How Internal Backlinks Boosts Your SEO

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on …

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Link to internal pages on your site

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO …

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How You Can Benefit from Guest Posts

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Online search is …

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Show benefits, value or solutions to problems

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Google has made it apparent that site speed …

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What worked a few years ago is now irrelevant.

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. Backlinks drive traffic to your site, but that is less than half …

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Create great content that people want to link to

Exact match Domains (EMD) It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. You should see improvements in website traffic, a key indicator of progress for your keywords. The closer to the start of the …

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The role of SEO

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Paid links are links garnered in exchange for …

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Interview experts within your company

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Although bounce rate is hard to measure you should definitely monitor the trend of …

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Minimize link depth

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Post regularly and build the trust of your users with content marketing. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of …

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The first choice should be SEO

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a …

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How are you supposed to do it?

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Keyword research helps you identify keywords that appeal to a target audience and expand the reach …

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The solution is to use the topic cluster model

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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The best way to escape Google’s Penguin penalty

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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If it isn’t on Google, it doesn’t exist

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Backlinks are a vote …

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Less is always better

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. There’s no getting around it. Keyword research is …

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Compare duplicate content to being on a crossroad

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think …

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Google search algorithm update coming?

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the …

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Bing pays more attention to the authority of the site

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Creating Searcher Conversion Workflows

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Make sure that your website’s main menu only features the …

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Choose your keywords carefully

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose …

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