Bing pays more attention to the authority of the site

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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What is the difference between content marketing and SEO?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable …

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Creating Searcher Conversion Workflows

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Make sure that your website’s main menu only features the …

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Keyphrase attractiveness

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. When you link to reputable 3rd parties in your website, you are indirectly benefitting …

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Technical issues affecting SEO have always existed

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. During information retrieval, searchers often change focus to different aspects of their tasks. Inbound links that come to your site are the second most important SEO factor (right after content) that …

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Keywords in Special Places

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very …

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What to do if Your Website is a Victim of Negative SEO

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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SEO local search best practice

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Google constantly updates and reviews guidelines on link building. Some …

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Landing page and site user experience

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route …

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What should be your strategy for those long keywords?

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Not all internet searches lead to sales

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s …

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On page optimization techniques for better rankings

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Create Silos For Your Website

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Think of outreach as a brand awareness campaign for …

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Finding Pages to Push Internal Links From

Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) Always link back to vendors and brands you’ve worked …

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Overusing tags can actually be harmful

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to …

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Try, test, repeat

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to …

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Google’s algorithms react much faster to your changes now

Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. When it comes to writing effective SEO content, you should always begin by thinking of the …

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Include internal and external links

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions …

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Why Is So Much Content Necessary For SEO?

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Content creation and distribution is essential for SEO. Content is about …

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Choose your keywords carefully

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose …

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SEO stands for Search Engine Optimization

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing …

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Use Visual Storytelling for Effective SEO

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. SEO is alive and well, and its just as powerful as it ever was …

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Check in on your competitor’s strategies

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

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Come up with more niche or specific headlines

For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands …

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Use Strong, Active Wording

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Google is making a real push to …

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Canonical URLs for SEO

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. By performing Search Engine Optimization on a website, it is possible to make that website show up more …

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Direct the users to other interesting assets

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Optimizing for …

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Do A Cross Browser Testing To Check Cross-Browser Compatibility

There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing …

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Here is your opportunity to write something and rank

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Get people talking about your brand, and mentioning it on their …

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Self-publishing Parasite SEO

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. When it comes to search engine optimization, creating a mobile site should be at …

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