Optimizing your website for both Google and web users

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is …

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Setting up an internal linking strategy

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in …

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Keep your site updated and full of very useful content

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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SEO XML sitemap best practice

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Find the best way to use combine timing and context

Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded …

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Use Videos, Charts, Infographics

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep …

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Create backlinks with your location as anchor text

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post …

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Determine which keywords people are using to find your site

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Growing popularity & links

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. If the wrong people are hitting your website, it's all for nothing It is widely understood in …

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Search volume

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Automatic anchor text

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting …

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Be personal in a way that big businesses can’t be

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a …

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Don’t Forget to Optimize Everything Else

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice …

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Less is always better

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. There’s no getting around it. Keyword research is …

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One single domain is enough

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Because people …

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Write Intent-Driven Content

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Only build citations for real physical locations

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Only links from quality and trusted websites that attract a high amount of …

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Structuring the entire page

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Google provides refinement suggestions as the searcher is typing. Google does not always show the title tags as you intend it to to show. It might not take …

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Keyphrase attractiveness

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. I spent years and years focusing on doing …

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Build backlinks with patience

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because …

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Compare duplicate content to being on a crossroad

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think …

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Submit your site to authority websites in your category

The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor …

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Establishing links is hard work

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes …

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SEO is about marketing

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it …

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Nobody likes ugly URLs

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Every search engine was built with a different system with unique preferences …

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It’s time to revolutionize our approach to backlinks

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because …

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Search for your niche keywords on Yahoo

Now, this is an important issue to be addressed. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search …

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Google search algorithm update coming?

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the …

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Develop searcher personas and search conversion workflows

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. There is no evidence that adding …

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Boost Site Speed

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Broken Internal and External Links

The source of a link matters a great deal to how much weight it carries in Google’s algorithm. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. A clear understanding of searcher’s intent will help the webmaster to …

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Competitor Link Analysis for SEO

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. There are as many ways to build links as there are types of website. Thanks …

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On-page factors

Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). A well-structured …

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Contribute to the conversation

To a search engine, relevance means more than finding a page with the right words. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. We …

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Where are you seeing the fastest movement in the SERP’s?

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). The biggest difference between traditional market research and search-based market research …

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Don't bury information in your article

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. The higher your site ranks in the search engines the more visitors you will get …

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How does your website look now on different devices?

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now …

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Quick Wins

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Your keyword list should be a living document that you …

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