Sign Up for Press Request Alerts for SEO benefits

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. In a modern SEO world where the word ‘content’ is …

more ...

Conversions are Truly the Only Thing that Matters

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? When it comes to using keywords for your site …

more ...

Convert visitors of your website to customers

Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. It's not actually that difficult to get on page 1 of Google in a search (but that depends on …

more ...

Where are people coming from to get to your site

On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. Google has come out and said …

more ...

Localize your content for a better experience

Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Search engines decide rankings on what is called the results page. You will sometimes see me use …

more ...

Understanding the rationale behind link intersects

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using …

more ...

Use unique testimonials from customers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which …

more ...


Adapting for the long tail of search

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines …

more ...

Attention spans are short online

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” In order to get the most success with search engines, you need to speak their language. They don’t care how pretty …

more ...

Google Algorithms Target Low-Quality Content

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

more ...

Low-quality content just isn’t going to cut it

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Search is the #1 driver of traffic to content sites …

more ...

What are Long-tail Keywords – And How Can They Help Your Content Strategy?

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. It is advisable to check regularly on your …

more ...

How are you supposed to do it?

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Keyword research helps you identify keywords that appeal to a target audience and expand the reach …

more ...

Is Keyword Research Still Relevant?

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. One …

more ...


Optimizing your website for both Google and web users

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the …

more ...

SEO page duplicates best practice

Don’t forget that one source for information about keywords is your own web logs. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Google will penalize spammy sites, and unfortunately …

more ...

The solution is to use the topic cluster model

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

more ...

What’s the call to action?

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Measure and monitor what is working and update your strategy on the fly. So what it does it take …

more ...

Keywords in URLs and File Names

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

more ...

Monitor Google My Business

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. If you are going to use freelancers, beware of duplicate content. Always …

more ...

Talk to your customers

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are …

more ...

The Broken Link-Building Method

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. The Google Webmaster Tool …

more ...

Dominate your own little niche first

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. The number of external links you receive is important. Some …

more ...


Go ahead and call to action

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots …

more ...

Keyword mapping

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place …

more ...

SEO for Reputation Management

Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free. If you have a simple HTML-based site, moving hosting providers is …

more ...

The best way to escape Google’s Penguin penalty

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

more ...

Social Media Audience/Following

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

more ...

Use a shallow depth navigation structure

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your …

more ...

The Major Elements of Planning

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

more ...

Spend your time actually optimizing for just one or two keywords

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. A Dofollow is any link that hasn …

more ...

Create local search accounts

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for …

more ...


Use basic math to narrow down your search results

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. A sitemap gives the spider a rapid guide to the structure of your …

more ...

Using Web Analytics Data

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more …

more ...

What is the searcher workflow experience like?

SEO is technical, complicated, time-consuming and potentially dangerous. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely …

more ...

Look for Broken Link Opportunities

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Create links on Q&A platforms. We …

more ...

What does a good Backlink Profile look like?

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense …

more ...



If it isn’t on Google, it doesn’t exist

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Backlinks are a vote …

more ...

Keyword Intent Is Keyword Optimization

Make sure that your website’s main menu only features the most important categories. Don't commit the cardinal sin of letting dots ruin your page descriptions When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its …

more ...


Why Links Still Rule the Roost

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history …

more ...

Get more targeted traffic by focusing on the right keywords

Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how …

more ...

The first indication should be hosting location

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead …

more ...