Don’t Forget to Optimize Everything Else

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent …

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Is the content of each page relevant to that SEO term?

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. While most of the links to your site will be gained …

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Maximize Organic CTR

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper …

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SEO for Raw Traffic

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Knowledge graphs, though complex, help to raise your content and website visibility. Community hijacking involves finding online communities that are made up of your target market, or people that …

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Use your location in metatags

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a …

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Preserve Your Valuable Links

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever …

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This is not a numbers game

Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. To many users the personalization of search …

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Link building, of course, is a science in itself

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. It becomes a nightmare for a business owner to discover that that his/her main …

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Website optimization techniques

Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. Add internal …

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Double subscribing rate with targeted popups

Personalization is one of the most talked about frontiers in search. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as …

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Interview experts within your company

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Although bounce rate is hard to measure you should definitely monitor the trend of …

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It’s sometimes hard to choose the right terms for Google

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign …

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Using long-tail keywords may be more efficient

How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Removing the duplicate content can have a very …

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Optimizing for Voice Search and Voice Assistants

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then …

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Go only for Quality Distribution Channels

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms …

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Investing in SEO: What, Where, Why and How?

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in …

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Make Use Of Local Citations

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to …

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Place Copyright Notices and Watermarks

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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Come to the beginning of the search funnel

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Make sure you spend …

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Confusion is a common issue facing inbound marketers

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. When you start reading all about SEO, and all the different opinions out there about it, you might begin …

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Focus on user intent

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Remember, great quality and lengthy content will work best, both for users and search engines …

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What is your website content about?

Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your …

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When to Consolidate Content for Maximum Impact

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. A page’s title tag is the clickable text that appears …

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Who Do You Want To Attract?

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. Website search engine optimisation is a specialist's domain. In the …

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Too Many Outbound Links with Keywords

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Minimize link depth

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Post regularly and build the trust of your users with content marketing. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of …

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Number of backlinks to the domain

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products …

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Proposition development

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now …

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The first choice should be SEO

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a …

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Defining Your Site’s Audience

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Find words within a Web address

It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Local businesses can’t be fully evaluated on the basis of links. Getting your site to rank in Google can be …

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It’s time to revolutionize our approach to link building

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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More content equals better rankings and more links

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Stop looking for quick wins and focus on building a trustworthy …

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Add Content Expiry Headers

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Don;t leave shady backlinks in place

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. When a webpage links to any …

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Learn SEO the hard way

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. In the early days …

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SEO local search best practice

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound …

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The key here is to make sure SEO is worthwhile

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Optimizing your content is truly what most of these other tips have …

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