Google Penguin is specific to the quality of links

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if …

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Web page optimization best practices

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Your job is to scope …

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Google is aware that paid linking goes on

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. In the same way that it takes time to improve your SEO rankings with improvements built up over time …

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Technical aspects of building links

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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Find topics to include in your content strategy

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any …

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Multiply your keyword ideas

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Every search engine has a program known as …

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Understand how to classify the keywords you find

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Keyword research can prove to be one of the …

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Check what’s happening in your streams

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Links back to your site from …

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Evaluate the credibility of a website using a hands on approach

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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Focus on performance, user experience, and content

How do you work out the price of SEO packages? There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Use internal links with clear and informative anchor text. One of …

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Geolocation

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. If you …

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It's ROI, Not Traffic that Matters Most

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. When building your content, it’s important to …

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Link to internal pages on your site

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO …

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The number of keyword phrases

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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Branded Search and the Importance of Title Tags

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and …

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The discovery shortcut: Learning from competitors

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Companies of …

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How You Can Benefit from Guest Posts

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Online search is …

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Show benefits, value or solutions to problems

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Google has made it apparent that site speed …

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Use social media channels to expand your reach

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens …

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A lot of websites have very serious on-page SEO issues

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. At a bare minimum, include social sharing buttons on your content …

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Bear in mind that you’re after quality when it comes to local links

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions …

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Go ahead and call to action

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO …

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Add pagination to endless scrolling pages

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Every search engine gives different weights to these ranking …

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Make sure your website is indexed in Baidu

Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. A picture can be worth a thousand words, they say. Well, when it comes …

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All Attention is Good Attention

Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients …

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Using Web Analytics Data

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Validate your site’s HTML and CSS

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Google checks technical features of your site like site load …

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How do you make a Google friendly heading?

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This …

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Promote for links, not penalties

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Search Engine Optimization (SEO …

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Is your industry in decline or a state of growth?

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Search engines do not look favorably upon websites …

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Remember - an image's alt text tells Google what an image is about

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Content curation is a common way to collect, restructure, and republish existing content. The collection …

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What worked a few years ago is now irrelevant.

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. Backlinks drive traffic to your site, but that is less than half …

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Create great content that people want to link to

Exact match Domains (EMD) It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. You should see improvements in website traffic, a key indicator of progress for your keywords. The closer to the start of the …

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Don't “only” concentrate on Google

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Google prefers HTTPS sites - Are your site security settings correct?

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. The pages have …

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The role of SEO

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Paid links are links garnered in exchange for …

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A truly successful SEO headline is direct and to-the-point

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Think of SEO as one small part of a much more cohesive marketing strategy. Creating content that consistently …

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Don’t Forget to Optimize Everything Else

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent …

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Is the content of each page relevant to that SEO term?

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. While most of the links to your site will be gained …

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Maximize Organic CTR

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper …

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