Adjust your appearance in search by utilising web crawlers

With a global economy more businesses are going online now. Not convinced yet? It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be …

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Choose a fast host with modern servers and high-bandwidth connections

Link building is also spreading brand awareness and capturing referral traffic. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. There are a number of factors or signals of growth other than what you can see in search results. The Disavow tool is …

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Create content about sitemaps

Cookieless domains are useful because a browser can connect to more than one at a time. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to …

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Types of site changes brought on by widgets

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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Find out more about bread crumbs

Another key strategy is to supplement content with properly optimized HTML text. If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. You should see improvements in website …

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Don’t forget about meta tags

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. In order to improve rankings for long-tail keywords, make sure that …

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Taboos about html that you should know

It can be in the comments what is finally implicitly integrated well into the content also. The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Guest-blogging really works well if it is to generate …

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Great ideas about javascript to share with your colleagues

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. An algorithm is a formula or calculation a search engine uses to decide who appears within the …

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My thoughts on metrics

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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The latest trends in domain authority

If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it with new, unique content that offers your own take on the product you’re selling. Advertisers will bid for ad placement, which …

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Adopt a customer centric view of widgets

Google recommends this approach for making URLs more human friendly. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search …

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Reasons why you cannot learn offsite SEO well

If people like your content, Google automatically likes it. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Stop looking for quick wins …

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The benefits of mobile search to your search marketing strategy

Additionally, you can pay to have your website ranked above organic results in search result pages. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your …

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Improve engagement by utilising SEO campaigns

Why would someone purchase this particular product? Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what …

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Reasons why marketers love CTR

Today’s content can’t afford to be boring, mundane and useless. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. We’ll be talking about this in great depth in the link acquisition section. Adjusting …

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Its all about SERPs

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Trustworthy sites tend to …

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Entirely too genius SEO

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers There is no minimum amount of words or text to rank in Google. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and …

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Don’t forget gateway sites

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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Quality over quantity when it comes to trust rank

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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The truth about keywords

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. Search-based competitive audits uncover the competitive landscape within the …

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It’s a win-win strategy with an emphasis on reporting

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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Use Engaging Language for Effective SEO

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Google is looking to reward sites that offer …

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Make metrics a priority

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Use Organic Outreach to Build Links

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic …

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You should ensure that you use your internal links correctly

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure …

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Don't bury information in your page content

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and …

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What does success look like?

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or …

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The great ranking mystery

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be …

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Google’s algorithms react much faster to your changes today

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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How to optimize your website for mobile?

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and …

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SEO techniques: What’s next?

Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Google is also now looking at things like bounce rates – how long someone spends on your website. And it …

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Search for your niche keywords on Bing

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo …

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Better content title and descriptions

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title …

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Establishing links is hard work

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Search Engine Optimization (SEO) • is the process of affecting …

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Use SSL Certificate To Boost Ranking

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Link …

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Aligning Questions to Content

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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H1 Tag Issues

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your …

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Search For Broken Link Building Opportunities On Quora

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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You have an opportunity to write something and rank highly in the SERPS

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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The hardest part of SEO is waiting for links to rank

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

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Understanding the rationale behind search marketing

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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Make it more likely that other websites will link to you

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. A well-thought-out keyword strategy is one of the …

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Organic SEO these days requires a multi-level strategy

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

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Real SEO takes hard work and a lot of hours

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on …

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Dynamic and other SEO non-friendly URLs

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Even though it …

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