How to diagnose quality related issues

SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” A simple seo rule – use …

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Fun with html for now

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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How do you feel about SEO now?

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. So, what it can do, how long it takes, how much it costs, the effort involved. Such content doesn’t go out of date. Canonicalizing URLs is …

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Understanding white hat SEO

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). When people search for things that match up with what your …

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The hidden agenda behind googlebot crawlers

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase …

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Make ROI your centre of attention

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Your …

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Easy internal linking

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to …

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Latest developments in walled garden sites

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it …

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How To Check If A Site Is Worth Getting A Link From

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Ranking in Google is getting …

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Reasons that people rely on plugins

Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. It’s important to keep in mind that if …

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Dynamic and other SEO non-friendly URLs

Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. This ensures that internal staff time …

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Diving Into Keyword Research

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. According to Industry thought …

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The hidden agenda behind stickiness

Now that you know what is thin content according to Google, how to avoid thin content penalty? Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse …

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Its all about doorway sites

This means that searches are now much more focused on the area in general. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Why would someone purchase this particular product? Prior to the update, short and spammy pages were a common sight.

Is this …

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Optimise your 404 error page

It’s necessary to understand what marketing activities relate to SEO. Failing that the data can do the talking. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who …

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My thoughts on search queries

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a …

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Take care when dealing with link building

And so, it just takes experience. Avoid the use of symbols in URLs and prefer more human readable alternatives. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web …

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The mysterious world of bounce rates

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Dig through your customer communications to …

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Adjust your appearance in search by utilising SEO

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page The …

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Reasons that marketers love web crawlers

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. If you’re new to the …

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Focus on topics instead of keywords

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. It’s great that people write about you and link back …

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Consider offsite SEO at the inception

CSS files should be free from syntax errors. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. You can easily find …

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Small but important things to observe about keyword density

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated …

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Define your goals with regards to landing pages

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. SEM and …

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Hidden facts about anchor text

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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The worst advice I've heard about keywords

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good …

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Clarification about conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher …

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Planning for ROI outcomes

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed …

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Why have site submissions been so popular?

Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. The prospect of Google penalties strikes fear into the hearts of most webmasters …

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What everyone ought to know about link building

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s …

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The best advice I've listened to about site submissions

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use …

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How to focus on quality

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. You need to make sure that …

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The mysterious world of javascript

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. But that doesn’t make that kind of content evergreen, as it is not relevant all year round …

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Create an Engaging Web Presence by the use of metrics

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Writing blog content is one of the best ways to generate traffic and inbound links …

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Search engine health checks should look at forums

If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Does this really matter? I would say yes. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant …

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Wait. Is LSI really that simple?

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In …

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Adjust your appearance in search by utilising web crawlers

With a global economy more businesses are going online now. Not convinced yet? It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be …

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Choose a fast host with modern servers and high-bandwidth connections

Link building is also spreading brand awareness and capturing referral traffic. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. There are a number of factors or signals of growth other than what you can see in search results. The Disavow tool is …

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Create content about sitemaps

Cookieless domains are useful because a browser can connect to more than one at a time. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to …

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