The hidden agenda behind googlebot crawlers

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase …

more ...

Make ROI your centre of attention

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Your …

more ...

Diving Into Keyword Research

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. According to Industry thought …

more ...

The worst advice I've heard about keywords

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good …

more ...

Planning for ROI outcomes

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed …

more ...


The mysterious world of javascript

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. But that doesn’t make that kind of content evergreen, as it is not relevant all year round …

more ...

Create an Engaging Web Presence by the use of metrics

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Writing blog content is one of the best ways to generate traffic and inbound links …

more ...


Create content about sitemaps

Cookieless domains are useful because a browser can connect to more than one at a time. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to …

more ...

Types of site changes brought on by widgets

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

more ...

The latest trends in domain authority

If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it with new, unique content that offers your own take on the product you’re selling. Advertisers will bid for ad placement, which …

more ...

Adopt a customer centric view of widgets

Google recommends this approach for making URLs more human friendly. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search …

more ...

Reasons why marketers love CTR

Today’s content can’t afford to be boring, mundane and useless. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. We’ll be talking about this in great depth in the link acquisition section. Adjusting …

more ...

Entirely too genius SEO

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers There is no minimum amount of words or text to rank in Google. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and …

more ...

Don’t forget gateway sites

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

more ...

Quality over quantity when it comes to trust rank

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

more ...

Use Engaging Language for Effective SEO

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Google is looking to reward sites that offer …

more ...

Better content title and descriptions

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title …

more ...


Aligning Questions to Content

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

more ...


Real SEO takes hard work and a lot of hours

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on …

more ...



Evaluate the credibility of a website using a hands on approach

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

more ...

It's ROI, Not Traffic that Matters Most

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. When building your content, it’s important to …

more ...

Link to internal pages on your site

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO …

more ...

Bear in mind that you’re after quality when it comes to local links

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions …

more ...

Create great content that people want to link to

Exact match Domains (EMD) It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. You should see improvements in website traffic, a key indicator of progress for your keywords. The closer to the start of the …

more ...

The role of SEO

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Paid links are links garnered in exchange for …

more ...

Link building, of course, is a science in itself

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. It becomes a nightmare for a business owner to discover that that his/her main …

more ...

Double subscribing rate with targeted popups

Personalization is one of the most talked about frontiers in search. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as …

more ...

It’s sometimes hard to choose the right terms for Google

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign …

more ...

Using long-tail keywords may be more efficient

How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Removing the duplicate content can have a very …

more ...

Optimizing for Voice Search and Voice Assistants

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then …

more ...

Place Copyright Notices and Watermarks

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

more ...


Confusion is a common issue facing inbound marketers

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. When you start reading all about SEO, and all the different opinions out there about it, you might begin …

more ...

Focus on user intent

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Remember, great quality and lengthy content will work best, both for users and search engines …

more ...

What is your website content about?

Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your …

more ...

Number of backlinks to the domain

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products …

more ...

Proposition development

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now …

more ...

Don;t leave shady backlinks in place

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. When a webpage links to any …

more ...

Localize your content for a better experience

Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Search engines decide rankings on what is called the results page. You will sometimes see me use …

more ...

Understanding the rationale behind link intersects

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using …

more ...


Low-quality content just isn’t going to cut it

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Search is the #1 driver of traffic to content sites …

more ...

How are you supposed to do it?

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Keyword research helps you identify keywords that appeal to a target audience and expand the reach …

more ...

What’s the call to action?

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Measure and monitor what is working and update your strategy on the fly. So what it does it take …

more ...