Setting up an internal linking strategy

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in …

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Compare duplicate content to being on a crossroad

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think …

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It’s time to revolutionize our approach to backlinks

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because …

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Competitor Link Analysis for SEO

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. There are as many ways to build links as there are types of website. Thanks …

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What is the difference between content marketing and SEO?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable …

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Keywords in Special Places

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very …

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Choose your keywords carefully

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose …

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Check in on your competitor’s strategies

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

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Canonical URLs for SEO

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. By performing Search Engine Optimization on a website, it is possible to make that website show up more …

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Do A Cross Browser Testing To Check Cross-Browser Compatibility

There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing …

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