How to diagnose quality related issues

SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” A simple seo rule – use …

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The hidden agenda behind stickiness

Now that you know what is thin content according to Google, how to avoid thin content penalty? Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse …

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Small but important things to observe about keyword density

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated …

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Why have site submissions been so popular?

Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. The prospect of Google penalties strikes fear into the hearts of most webmasters …

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What everyone ought to know about link building

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s …

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Search engine health checks should look at forums

If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Does this really matter? I would say yes. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant …

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Find out more about bread crumbs

Another key strategy is to supplement content with properly optimized HTML text. If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. You should see improvements in website …

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Great ideas about javascript to share with your colleagues

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. An algorithm is a formula or calculation a search engine uses to decide who appears within the …

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The benefits of mobile search to your search marketing strategy

Additionally, you can pay to have your website ranked above organic results in search result pages. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your …

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The truth about keywords

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. Search-based competitive audits uncover the competitive landscape within the …

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You should ensure that you use your internal links correctly

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure …

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What does success look like?

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or …

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Google’s algorithms react much faster to your changes today

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Search For Broken Link Building Opportunities On Quora

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Make it more likely that other websites will link to you

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. A well-thought-out keyword strategy is one of the …

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How Internal Backlinks Boosts Your SEO

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on …

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Web page optimization best practices

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Your job is to scope …

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Google is aware that paid linking goes on

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. In the same way that it takes time to improve your SEO rankings with improvements built up over time …

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Technical aspects of building links

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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Find topics to include in your content strategy

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any …

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Check what’s happening in your streams

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Links back to your site from …

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The number of keyword phrases

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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Show benefits, value or solutions to problems

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Google has made it apparent that site speed …

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Make sure your website is indexed in Baidu

Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. A picture can be worth a thousand words, they say. Well, when it comes …

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What worked a few years ago is now irrelevant.

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. Backlinks drive traffic to your site, but that is less than half …

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Don't “only” concentrate on Google

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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SEO for Raw Traffic

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Knowledge graphs, though complex, help to raise your content and website visibility. Community hijacking involves finding online communities that are made up of your target market, or people that …

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Website optimization techniques

Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. Add internal …

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Interview experts within your company

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Although bounce rate is hard to measure you should definitely monitor the trend of …

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Find words within a Web address

It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Local businesses can’t be fully evaluated on the basis of links. Getting your site to rank in Google can be …

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Convert visitors of your website to customers

Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. It's not actually that difficult to get on page 1 of Google in a search (but that depends on …

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Use unique testimonials from customers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which …

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What are Long-tail Keywords – And How Can They Help Your Content Strategy?

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. It is advisable to check regularly on your …

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Keywords in URLs and File Names

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

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Talk to your customers

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are …

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Use basic math to narrow down your search results

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. A sitemap gives the spider a rapid guide to the structure of your …

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What is the searcher workflow experience like?

SEO is technical, complicated, time-consuming and potentially dangerous. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely …

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Links are forever

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but …

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