Be personal in a way that big businesses can’t be

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a …

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Don’t Forget to Optimize Everything Else

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice …

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Less is always better

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. There’s no getting around it. Keyword research is …

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Submit your site to authority websites in your category

The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor …

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Search for your niche keywords on Yahoo

Now, this is an important issue to be addressed. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search …

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Develop searcher personas and search conversion workflows

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. There is no evidence that adding …

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On-page factors

Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). A well-structured …

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Where are you seeing the fastest movement in the SERP’s?

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). The biggest difference between traditional market research and search-based market research …

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Creating Searcher Conversion Workflows

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Make sure that your website’s main menu only features the …

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Landing page and site user experience

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route …

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Finding Pages to Push Internal Links From

Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) Always link back to vendors and brands you’ve worked …

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Overusing tags can actually be harmful

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to …

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Try, test, repeat

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to …

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Include internal and external links

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions …

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Here is your opportunity to write something and rank

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Get people talking about your brand, and mentioning it on their …

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