Latest developments in walled garden sites

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it …

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Reasons that people rely on plugins

Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. It’s important to keep in mind that if …

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My thoughts on search queries

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a …

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Reasons that marketers love web crawlers

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. If you’re new to the …

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Focus on topics instead of keywords

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. It’s great that people write about you and link back …

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Clarification about conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher …

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Choose a fast host with modern servers and high-bandwidth connections

Link building is also spreading brand awareness and capturing referral traffic. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. There are a number of factors or signals of growth other than what you can see in search results. The Disavow tool is …

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Don’t forget about meta tags

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. In order to improve rankings for long-tail keywords, make sure that …

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My thoughts on metrics

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Reasons why you cannot learn offsite SEO well

If people like your content, Google automatically likes it. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Stop looking for quick wins …

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It’s a win-win strategy with an emphasis on reporting

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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The great ranking mystery

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be …

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Search for your niche keywords on Bing

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo …

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Establishing links is hard work

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Search Engine Optimization (SEO) • is the process of affecting …

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Use SSL Certificate To Boost Ranking

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Link …

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You have an opportunity to write something and rank highly in the SERPS

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Dynamic and other SEO non-friendly URLs

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Even though it …

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How Does Social Media Play a Role in Search Engine Rankings?

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. I’d rather have a more relevant …

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In general, nofollow links do not stand on their own

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). My …

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Geolocation

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. If you …

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Branded Search and the Importance of Title Tags

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and …

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How You Can Benefit from Guest Posts

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Online search is …

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A lot of websites have very serious on-page SEO issues

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. At a bare minimum, include social sharing buttons on your content …

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Add pagination to endless scrolling pages

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Every search engine gives different weights to these ranking …

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Promote for links, not penalties

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Search Engine Optimization (SEO …

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Remember - an image's alt text tells Google what an image is about

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Content curation is a common way to collect, restructure, and republish existing content. The collection …

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Preserve Your Valuable Links

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever …

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Go only for Quality Distribution Channels

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms …

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Too Many Outbound Links with Keywords

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Minimize link depth

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Post regularly and build the trust of your users with content marketing. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of …

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It’s time to revolutionize our approach to link building

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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SEO local search best practice

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound …

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Where are people coming from to get to your site

On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. Google has come out and said …

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Attention spans are short online

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” In order to get the most success with search engines, you need to speak their language. They don’t care how pretty …

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Optimizing your website for both Google and web users

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the …

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SEO page duplicates best practice

Don’t forget that one source for information about keywords is your own web logs. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Google will penalize spammy sites, and unfortunately …

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The Major Elements of Planning

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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Keyword Intent Is Keyword Optimization

Make sure that your website’s main menu only features the most important categories. Don't commit the cardinal sin of letting dots ruin your page descriptions When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its …

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Find the best way to use combine timing and context

Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded …

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Create backlinks with your location as anchor text

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post …

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Be personal in a way that big businesses can’t be

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a …

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Don’t Forget to Optimize Everything Else

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice …

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