The solution is to use the topic cluster model

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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The Broken Link-Building Method

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. The Google Webmaster Tool …

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Dominate your own little niche first

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. The number of external links you receive is important. Some …

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SEO for Reputation Management

Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free. If you have a simple HTML-based site, moving hosting providers is …

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The best way to escape Google’s Penguin penalty

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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Use a shallow depth navigation structure

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your …

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Look for Broken Link Opportunities

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Create links on Q&A platforms. We …

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If it isn’t on Google, it doesn’t exist

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Backlinks are a vote …

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Does it change the way people will live their day?

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Writing a headline to reach out to multiple audiences may seem like …

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Keep your site updated and full of very useful content

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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SEO XML sitemap best practice

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Use Videos, Charts, Infographics

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep …

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Determine which keywords people are using to find your site

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Write Intent-Driven Content

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Only build citations for real physical locations

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Only links from quality and trusted websites that attract a high amount of …

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Keyphrase attractiveness

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. I spent years and years focusing on doing …

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Build backlinks with patience

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because …

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Boost Site Speed

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Broken Internal and External Links

The source of a link matters a great deal to how much weight it carries in Google’s algorithm. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. A clear understanding of searcher’s intent will help the webmaster to …

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Contribute to the conversation

To a search engine, relevance means more than finding a page with the right words. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. We …

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Bing pays more attention to the authority of the site

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Keyphrase attractiveness

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. When you link to reputable 3rd parties in your website, you are indirectly benefitting …

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What should be your strategy for those long keywords?

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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On page optimization techniques for better rankings

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Google’s algorithms react much faster to your changes now

Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. When it comes to writing effective SEO content, you should always begin by thinking of the …

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Use Visual Storytelling for Effective SEO

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. SEO is alive and well, and its just as powerful as it ever was …

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Direct the users to other interesting assets

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Optimizing for …

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Self-publishing Parasite SEO

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. When it comes to search engine optimization, creating a mobile site should be at …

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