How do you feel about SEO now?

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. So, what it can do, how long it takes, how much it costs, the effort involved. Such content doesn’t go out of date. Canonicalizing URLs is …

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Understanding white hat SEO

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). When people search for things that match up with what your …

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Easy internal linking

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to …

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Optimise your 404 error page

It’s necessary to understand what marketing activities relate to SEO. Failing that the data can do the talking. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who …

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Take care when dealing with link building

And so, it just takes experience. Avoid the use of symbols in URLs and prefer more human readable alternatives. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web …

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The mysterious world of bounce rates

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Dig through your customer communications to …

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Consider offsite SEO at the inception

CSS files should be free from syntax errors. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. You can easily find …

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Hidden facts about anchor text

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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The best advice I've listened to about site submissions

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use …

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Adjust your appearance in search by utilising web crawlers

With a global economy more businesses are going online now. Not convinced yet? It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be …

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Taboos about html that you should know

It can be in the comments what is finally implicitly integrated well into the content also. The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Guest-blogging really works well if it is to generate …

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Improve engagement by utilising SEO campaigns

Why would someone purchase this particular product? Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what …

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Its all about SERPs

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Trustworthy sites tend to …

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Make metrics a priority

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Use Organic Outreach to Build Links

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic …

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Don't bury information in your page content

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and …

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H1 Tag Issues

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your …

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The hardest part of SEO is waiting for links to rank

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

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Understanding the rationale behind search marketing

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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Organic SEO these days requires a multi-level strategy

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

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Google Penguin is specific to the quality of links

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if …

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Multiply your keyword ideas

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Every search engine has a program known as …

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The discovery shortcut: Learning from competitors

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Companies of …

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Use social media channels to expand your reach

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens …

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Go ahead and call to action

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO …

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Is your industry in decline or a state of growth?

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Search engines do not look favorably upon websites …

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Google prefers HTTPS sites - Are your site security settings correct?

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. The pages have …

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Don’t Forget to Optimize Everything Else

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent …

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Is the content of each page relevant to that SEO term?

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. While most of the links to your site will be gained …

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Maximize Organic CTR

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper …

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Use your location in metatags

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a …

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Make Use Of Local Citations

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to …

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Come to the beginning of the search funnel

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Make sure you spend …

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Defining Your Site’s Audience

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Learn SEO the hard way

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. In the early days …

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Sign Up for Press Request Alerts for SEO benefits

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. In a modern SEO world where the word ‘content’ is …

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Adapting for the long tail of search

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines …

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