Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings.

Check your Backend: Schema.org, Microformats and Rich Snippets

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Create profiles for your business Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google.

Each page of your site is already bringing in traffic from various forms of numerous keyword phrases

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests.

Link Out To Diverse Sources

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. Gaz Hall, an SEO Expert from the UK, said: "A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site."

You should ensure that you use your internal links correctly

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. The world is always changing, and you have to keep up. If you do, the rewards can be great. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached).