Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text.

Create Better Content

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. Quality will win over quantity Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found.

Local Link Building

In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level.

Duplicate content, Duplicate content

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. If you’ve written your content so that Google can understand it, you’re already doing a great job. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query."

What is your website content about?

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Page load speed is also a ranking factor, especially for mobile.