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How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Removing the duplicate content can have a very positive influence on the rankings of your pages. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices.

Get your keywords right and Google will understand what your content is about

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. Do not even expect to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! be on the first page of the Google if you believe in the theory that link building is an outdated concept. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your rankings could suffer. This is known as “negative SEO”. (In some cases, spammers will purposely direct lots of low-quality links to your site in order to cause negative SEO.)

Encourage other websites to link to yours

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it.

Using page speed in mobile search ranking

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Gaz Hall, from SEO Hull, had the following to say: "Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings."

Using long-tail keywords may be more efficient

The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs.