Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Use Fetch as Google to test whether Google can crawl and index important pages within your site. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment.

A really cool way of writing description tags

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? You can speed up the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! process of getting useful links by connecting with content curators. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article.

Determine the Intent of Each Keyword

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back.

Link baiting for SEO

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. "

Use Strong, Active Wording

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. One of the most time-consuming parts about link-building is actually finding places that will give you links. Despite all the changes, the fundamentals of search engines remain the same.