Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google.
You can't build a successful SEO campaign without optimizing your page per SEO best-practices
You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Audit your site using tools Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… You can stop improving certain pages, but the site as a whole can always be improved. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results.
Work on punchy titles that will draw readers in and encourage more people to click on the link
Search engines don’t like familiar or generic content. Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, "friendlier" URLs for those
that want to link to your content. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors.
Tracking what works versus what doesn’t requires a least a few months’ worth of results
When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Gaz Hall, an SEO Expert from the UK, said: "Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google."
This is not a numbers game
Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further