Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind.

Let's talk about organic links

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. The world of SEO as Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... we once knew it has changed and will continue to change as technology evolves and new trends develop. When avoiding thin content penalties, duplicate content must be evaded at all costs. This causes search engines to update their URLs while passing link equity from the old URL to the new URL.

Your marketing strategy could use a facelift - consider including offsite SEO to adhere to best practise SEO principles

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. For example, right now tweets are getting indexed. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank.

Think about bounce rates from the start

They will generally return some result that needs attention. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. SEOs must fix their mistakes instead of hide them. Gaz Hall, from SEO Hull, had the following to say: "It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links."

The mysterious world of bounce rates

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Your Have you ever dreamed about Profile Business for this? SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Many CMS systems come with built-in review functionality. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole.