If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it with new, unique content that offers your own take on the product you’re selling. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy.

How Often Should You Update Your Content?

The point is, don’t limit your thinking to only “ranking” for your main keywords. There are an infinite number Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link.

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Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. User reviews are a great way for potential customers to learn more about a business. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization.

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Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. So for all of that, if you can accomplish it, you’ve got a great career ahead of you in this “world of SEO”. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. According to SEO Consultant, Gaz Hall: "If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques."

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You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Google Take a butchers at Indozine, for instance. devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Every time someone clicks on your ad, you pay the search engine. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page.