Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects.

In general, nofollow links do not stand on their own

Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Google views your site as Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile.

Your Competition Is Actively Doing SEO, Too

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! During information retrieval, searchers often change focus to different aspects of their tasks. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness.

DMOZ is gone and you have to act

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines."

Setting up an internal linking strategy

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ Successful SEO requires a thorough understanding of the business itself. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results.