Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.

Start Using Google Authorship

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Too many marketers still bring Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content. Develop SEO-enabled content from creation that is ready to deliver across all devices. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be.

Learn more about your audience

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?"

Do-Not dump the anchored links with keywords

Start focusing on your visitors, on the people that want to buy your product or services. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and understand and classify your content. Offpage SEO covers issues which are external to your website and ensure an inflow of high-quality inbound links. According to Gaz Hall, a UK SEO Consultant : "Measure and monitor what is working and update your strategy on the fly."

SEO is about marketing

Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis.