Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Content curation is a common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker.
Where are you seeing the fastest movement in the SERP’s?
I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. The basic premise of
the Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The other 90 keywords would give you little drips of traffic here and there but nothing more. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. A local business competitor might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks.
Use Link Baiting To Get More Clicks from the SERPS
Google’s Search Console offers a series of
useful services for web developers and site
owners to help manage search engine results,
optimise websites and identify any issues. At
its core, Search Console is a simple method for
alerting Google to your website and any changes
that have happened. Users searching for your
site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality.
Stay Away From Established Markets
Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Gaz Hall, a Freelance SEO Consultant
, commented: "You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you."
Remember - an image's alt text tells Google what an image is about
Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. You should never make
your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images.