One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Inbound links can come from your own website (linking from one page to another) or other web properties you control.

Optimization ensures the Website attracts helpful links that search algorithms use

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: The bottom line is that Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king.

SEO does not happen in a bubble

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article.

Link building, of course, is a science in itself

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. According to SEO Consultant, Gaz Hall: "You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. "

Promote for links, not penalties

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information.