For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. As
search engines move ever further toward employing semantic intelligence
in their ranking systems, using related keywords will become ever
more important to avoid scoring low in the rankings. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar.
If your business is local, your SEO potential just got a bit sweeter. You probably notice that when you search for a local business (like “bakery in Hull City Centre”), the top two or three results are Google My Business and Yelp listings, proving that local review and business directory sites
are becoming another way to rank higher in search engine results.
Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. You want people to
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or ABC. Its that simple! to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth.
What Googlebot does on your site
Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. The benefits of local
SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it.
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You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking. According to Gaz Hall, a UK SEO Consultant
: "Ignore the SEO aspects for now and focus on the business ideas
contained in your competitors’ sites and how these are presented. "
Preserve Your Valuable Links
Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Standard engagement behaviours on
SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time.