Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines.
The web is the new Yellow Pages
To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. The number, accuracy and
quality Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! of your business' local citations improve its chances of featuring highly in search results. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Density is calculated as the number of words in the
keyphrase multiplied by the frequency with which they occur together,
and divided by the total number of words (including the keyword).
On page optimization a basic pillar for successful SEO
The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. Because time is the
most valuable resource for small businesses
(link is external)
, the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. I strongly believe that relevant links have a bigger impact on the algorithm. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
Aligning Your Content
Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Gaz Hall, from SEO Hull
, had the following to say: "Every site has a sphere of relevance. "
Only build citations for real physical locations
Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Ranking factors play a
huge role in SEO and the overall digital marketing strategy of a website. Spend some time to get to know the people
who consistently share your content. Pull together a list of contacts
with more than a thousand followers and a history of engagement in
your content. Knowing your social media influencers will help you
expand your reach online and ultimately increase the rate at which
your content gets found online. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results.