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How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about it. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase.

Are you generating results for your keyword?

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. There’s no clear formula, or Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories.

Keyword research is the practice of finding the terms that people enter into search engines

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one.

Start focusing on improving your mobile experience

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Gaz Hall, an SEO Expert from the UK, said: "Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. "

On page optimization techniques for better rankings

The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link