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If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website.

Consider a dedicated or virtual dedicated web server

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Proposition development is about working Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! out who your customers or audience are; what you can sell or promote to them online; how they will find your site; and what will convince them to do business with you. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible.

Today’s consumers want it all

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. Paid ads are increasingly getting much more reach. To a search engine, relevance means more than finding a page with the right words.

Identify keyword opportunities

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Gaz Hall, a Freelance SEO Consultant, commented: "It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone."

Number of backlinks to the domain

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) If you have the exact match domain name, search engines will give your domain priority. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website.