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Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product.

Make it More Visual

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Sites built around user interaction Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and sharing have made it easier to match interested groups of people up with relevant content. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year.

Examine your existing content

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of the huge potential of traffic and sales from organic search. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you?

A nofollow backlink can help Google to put your website into the right context

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. Gaz Hall, a Freelance SEO Consultant, commented: "Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking."

Nobody likes ugly URLs

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings.