There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website?

Google and other search engines often do not use the meta description of pages

Machines are writing stories and that is often something Google is not a fan of. If a search engine recognizes Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant.

Interview experts within or outside of your company

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.

Understanding the rationale behind SERPs

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Who wants to chase links for months, only to see no real SEO success at all?"

Make sure that your keywords and the language on your website targets the people who are interested in what your website has to offer

During information retrieval, searchers often change focus to different aspects of their tasks. The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Google may penalize specific tactics, but they will never penalize quality.