Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off by a programmatic truncation. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.

Make the website about one thing

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. The readability of your content Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following.

SEO is an ever recurring expense

Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. When it comes to choosing keywords, it’s important that they are not too specific or too broad.

Make your keywords as specific as possible

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. When it comes to long-term SEO strategies, there are so many tactics to consider. Gaz Hall, an SEO Expert from the UK, said: "Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information."

Make certain that your website is listed in all relevant local directories

Integrate selected keywords into your website source code and existing content on designated pages. You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.