Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles.
Get inside the heads of your customers
How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. High-quality content means faultless
spelling. Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised to learn that smaller companies can often have the advantage. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice.
Using Traffic Estimation Tools
Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Professional search marketers don’t
submit the URL to the major search engines, but it’s possible to do so. A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful.
Start by identifying your core set of target keywords
Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Gaz Hall, a Freelance SEO Consultant
, commented: "The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume."
Learn SEO the hard way
Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. 301 links are permanent
and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google.