Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy.

Featured snippet opportunities

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. There’s no clear formula, or Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure.

Make sure your site is spiderable

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.

Use Google’s Disavow Tool To Improve Ranking

You will not be able to control when Googlebot and other search engine spiders visit your site. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. According to SEO Consultant, Gaz Hall: "Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web."

Keyword research is the practice of finding the terms that people enter into search engines

Search drives an incredible amount of both online and offline economic activity. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links.