When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site.

How do I build backlinks?

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” In your SEO audit, a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? If search users commonly misspell a keyword, you should identify and use it. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description.

Don't go overboard at the risk of being penalized for keyword stuffing

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now.

Use Google to search within a site

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. Gaz Hall, a Freelance SEO Consultant, commented: "Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages"

Keyphrase attractiveness

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!