SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Machine learning is a part Google’s algorithms. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Fun with duplication for now

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. The Google algorithm incorporates hundreds, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing.

Remember that SEO campaigns make the web go round

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Many businesses assume that optimising for search engines is an instantaneous fix. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse.

The infamy behind javascript

That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business."

Its all about SERPs

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. Much more is coming. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects.