How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible.

Overlapping and redundant articles are a no-no, consider how quality can help

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Have you ever visited a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. This scenario is highly plausible for revenue reasons.

The broken link-building method aided by search engine spiders

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic. Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm.

Disambiguation, and diversity are important when it comes to canonical URLs

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. According to Gaz Hall, a UK SEO Consultant from SEO York: "The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console."

Focus on topics instead of keywords

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. Clients A great example that I like to use is Marketing Beverley. have often asked me if it’s OK to ask for reviews from customers. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends.