Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to their list for later crawling. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely…

Pay attention to bounce rates

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Some SEO professionals have been Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. There was a time when “keyword density” meant something for SEO content.

Don’t forget citations

ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. According to Google, natural links leading back to your site are definitely something to strive for. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously.

Hidden facts about widgets

Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for in your URL."

Don’t forget gateway sites

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them. Create a list of your closest competitors.