Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from.

Use a shallow depth navigation structure

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Search provides results that Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection).

You may think you know what your audience wants to read

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service.

How do search engines compile these lists?

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Gaz Hall, a Freelance SEO Consultant, commented: "We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. "

Direct the users to other interesting assets

Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today?