If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages.

Adding structured data helps Google understand & rank webpages better

Avoid the use of symbols in URLs and prefer more human readable alternatives. Some e-commerce systems will create Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the product variations on the same page. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously. I’m sure you don’t want to spend time creating content no one wants to read.

Find a simple guide to analytics and read up about it

Website search engine optimisation is a specialist's domain. Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search.

Attaining a list of keywords is easier than knowing what to do with them

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Page load speed is also a ranking factor, especially for mobile. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Gaz Hall, from SEO Hull, had the following to say: "Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching."

Create an Engaging Web Presence by the use of metrics

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. Find Take a butchers at New Media Now, for instance. out which channels are driving traffic to your competition . Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them.